Koto Coffee
Koto roasts twelve coffees a year and sells out of most of them. They needed a shop that treats each lot like an edition drop, not a grocery shelf — and a checkout that doesn't fight the customer.
Client
Koto Coffee Roasters
Role
Design & build
Services
Web design · Development · Packaging tie-in
Year
2025
Specialty coffee sites usually go one of two ways: minimalist to the point of mute, or so busy with origin trivia you can't find the buy button. Koto wanted a third way — treat every roast like a record release. Numbered, dated, gone when it's gone.
Lots, not products
We rebuilt the catalog around the lot: each coffee gets an edition number, a roast date, a counter of bags remaining, and a tasting card typeset like a spec sheet. Scarcity isn't a growth hack here — it's just true, and the design finally says it.
The buy module stays pinned as you read, with grind and quantity handled in two taps. Checkout is a single page. Nothing asks you to create an account; the coffee doesn't care.
Details that carried it
- A live "bags left" counter that pulls from inventory — honest urgency.
- Tasting notes set in a fixed grid so regulars can compare lots at a glance.
- Packaging labels generated from the same data as the site — one source of truth from roaster to doorstep.
The site finally feels like standing at our bar. People buy in one visit now — they used to lurk for a week.Jun Sato — Owner, Koto Coffee
Average time-to-purchase dropped from six days to two, and the last four lots sold out before the following roast day.
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